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P&G Olay
Global Refresh

Social Media Strategy

Market Research

Brainstorming & Collaboration

© Procter & Gamble 2023

During my first internship with Procter & Gamble in the summer of 2019, I had the chance to join the Olay team at a very revolutionary point in time for the brand. I was tasked with taking steps, through research and design, to modernize their social media presence for younger generations and create a consistent style for the brand. I was also given the opportunity to provide design direction for the very first header to be seen on the complete relaunch of the website, Back-to-Basics, which was later designed by Jennifer O'Shea.

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​© Procter & Gamble 2023

© 2023 by Emma Barbee.

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