Starbucks Chilled
Espresso Americano

Packaging

Market Research

Consumer Testing

© Landor & Fitch 2023

As part of their North American ready-to-drink 2024 innovation timeline, Starbucks wanted to fill the gap on
the shelves with a never-before-seen product; a 40-ounce, perfectly chilled bottle of Espresso Americano. Coming in
two cafe-inspired options, black unsweet & milk and sugar, the Landor & Fitch design team was tasked with designing packaging that showcased the bold, energetic boost that this offering could easily bring to everyday life. The sleek, ergonomic bottle design ensures that every sip is an indulgent treat, while the larger size caters to those who crave more of that coffee goodness. Just pop your favorite
in your fridge & enjoy with your favorite flavors.