Starbucks
Pink Drink

After the viral sensation Starbucks' cafe Pink Drink & Paradise Drink exploded over social media, the brand saw a great opportunity to bring two of the most talked about drinks in its history to its ready-to-drink portfolio. Referencing Starbucks' bold imagery and colors of their Baya energy drink, we were tasked with bringing flavor and escape to the forefront. Creating designs from scratch for already favorable drinks was more than just an answer to a call; it was an opportunity for customers to savor a piece of paradise with each sip, where the packaging is a gateway to an immersive flavor experience that transports them to a world of tropical delight.