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Starbucks White
Chocolate Mocha

Packaging

Market Research

Consumer Testing

Once a beloved, limited-time flavor offering turned cult favorite, Starbucks' White Chocolate Mocha Frappuccino
was ready to be permanently introduced into the classic, ready-to-drink lineup. Sitting beside the coffee, mocha, vanilla, and caramel flavors, WCM boasts a sleek, modernized design that fits in line while standing out on shelf. The reimagined packaging captures the essence of Starbucks' commitment to both taste and artistry, ensuring that every sip is a journey into a world of unparalleled flavor.

© Landor & Fitch 2023

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Landor & Fitch Team

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Ben Wollman – Client Services Director

Ryan Green – Design Director

Emma Barbee – Designer

Ed Sarge – Implementation

Kristen Burkhart – Implementation

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© Landor & Fitch 2023

© 2023 by Emma Barbee.

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