Starbucks Mini
Frappuccino
Packaging
Market Research
Consumer Testing
© Landor & Fitch 2023
Starbucks wanted to encapsulate the essence of the beloved Frappuccinos in a compact, convenient package.
We wanted to offer a delightful burst of Starbucks' signature flavors in a format that fits seamlessly into busy lifestyles. The mini-can design reflects a harmonious fusion of modern aesthetics and the timeless Starbucks branding. The petite size ensures that every sip is an invitation to indulge, while the vibrant colors and captivating imagery evoke the experience of sipping a Frappuccino on a warm, sunny day. We aimed to provide a portable, refreshing treat that embodies the Starbucks experience, allowing our customers to savor the same great taste they love, now in a perfectly sized package for on-the-go enjoyment. It's more than just a design; it's a delightful, miniaturized Starbucks adventure in every can.