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P&G 2022 Beijing
Olympic Pin Box

Packaging

Implementation

Storyboarding

© Landor & Fitch 2023

Procter & Gamble is a well-known and major supporter of the Olympics and has many programs dedicated to not only uplifting the athletes, but the families, fans, and charitable people surrounding the games. One of the many ways this comes to fruition is the esteemed collector's pin box. We recognized the need to create a box that would not only house precious collector's pins but also tell a story of unity, excellence, and cultural exchange. The design process was a meticulous dance between form and function. We delved into the symbolism of the Olympics and the rich heritage of Beijing, drawing inspiration from traditional Chinese artistry. The outside features a detailed gold sleeve while the inside boasts a harmonious blend of sleek modernity and intricate Chinese motifs, reflecting the city's transformation into a global metropolis while honoring its ancient roots.

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Landor & Fitch Team

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Mara Proctor – Executive Client Servies Director

Nikki Carey – Client Servies Director

Curt Rice – Senior Designer

Emma Barbee – Designer

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© Landor & Fitch 2023

© 2023 by Emma Barbee.

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